Tom's of Maine

Tom’s of Maine is a company that produces personal care products but does so in a very positive way. They focus not only on quality products but also making sure that they are produced in a way not harmful to the environment, aren’t harmful to the consumer, and that their employees are also taken care of, over all they ensure that they are doing good.

Their website also focuses on their corporate responsibility as well as individuals responsibility. There you can find a lot of information about their company values, products, and organizations that they work with. They even have tips for furthering your environmental sensitivity along with other information on them in their blog.

Beyond their website they provide links to their flicker account as well as their Twitter, Facebook page, and youtube channel. On their youtube channel (or the video tab on their website) you can find a number of videos that emphasize their philosophy as well as show the pleasant atmosphere that the organization fosters.

Overall they are being talked about and are trying to show themselves through social media. Socialmention has the following statistics for Tom’s of Maine today:

4% Strength (likelihood of being discussed in social media), 6:1 Sentiment (ratio of positive to negative mentions), 37% passion (likelihood that those talking about Tom’s will do so again), 28% reach (range of influence based on the number of different users discussing Tom’s)

The strength here is not very high and the reach is just over a quarter; however there is a strongly positive sentiment as well as high passion. When you compare Tom’s to Crest on social mention we wee that they have very similar statistics:

9% Strength, 6:1 Sentiment, 29% Passion, 33% reach.

This shows that Tom’s is on par with other similar product organizations. Because of their strong website and involvement with social media outlets of all kinds they are reaching out to their consumers and so far the response has been positive.